scorchedearth.net (2024)

scorchedearth.net is a promotion package for a fictional multi-genre music festival. The series includes a promotional poster, an Instagram post, a postcard, a concert program in eight-page zine format, a wristband, and two giveaway items.

My aesthetic choices in this design are inspired by various styles of music and Internet-related graphics, a choice that meshes with the concert’s lineup. I took a freeform approach as my target audience is fans of underground music, a group accustomed to unconventional design, kitsch, and camp.

My eight-page program, designed to fold from a single 11×17 sheet, was an interesting design challenge in this series. I distilled the essential concert-going information into small, eye-catching blurbs.